As you might know, I've been on the hunt for the perfect medium to full coverage, long-lasting, mattifying foundation for my cousin's upcoming wedding. After an embarrassing number of weeks spent searching, and trying Marc Jacobs, Laura Mercier, Hourglass, and MAKE UP FOR EVER, I have found the right foundation.
It is $12, and from NYX.
Take that, uppity foundation snobs! (Which I admittedly can sometimes be).
This glorious, high-coverage stuff has all the qualities I loved best from my varied foundation hunts and experiments. It's got medium to full coverage that I would say leans slightly more towards full, looks reasonably natural on the skin, goes on evenly, keeps me matte for most of the day, and lasts like you would not believe. It's damn near invincible (see what I did there?!) on its own, and topped with powder, this stuff is almost bulletproof on my insanely oily skin. I've gotten used to watching my base break down towards the end of a 15 hour or so day, but I haven't experienced that with this foundation (and if I have, it's been minimal). I can even apply this on top of whatever greasy sunscreen I'm wearing (getting to be that time of the year!) without a mattifying primer underneath, and it still keeps my oils at bay.
It's very buildable, so you could totally start out with a thin layer for some medium coverage and work your way up as you add more. If I'm in a rush in the mornings (approximately 100% of the time), I'll go medium all over, and then build it up on areas where I've got some pigmentation and acne issues, skipping concealer entirely. I've applied this with my fingers for speed, and that works fine, but a foundation with this kind of pigmentation is almost always best with a brush--I typically go for my Sigma F80 (review post here).
There are obviously a lot of things I like about this base, but right up there with its longevity and mattifying abilities is its finish. Whereas a lot of these kinds of foundations are super-matte and tend to suck the life out of your skin (looking at you, Becca Ever-Matte Shine Proof!), Invincible has a really nice, matte-but-not-dead type finish that I can't get enough of. It's slightly satiny (not quite full-on satin), with just enough of an umph to keep you from looking dead. (This might be the same finish as their Stay Matte But Not Flat Powder Foundation, though I haven't tried that one).
I didn't notice this clinging to my odd dry patch, but given how mattifying this is, it's definitely more for the normal/oily crowd--I can't imagine dry skin types being really into this.
Honestly, I don't have many complaints where this foundation is concerned, but it's not quite as comfortable to wear as I might like. Obviously, how natural it feels and looks on the skin is something that gets sacrificed for this kind of coverage, which is what generally keeps this a "special occassion" foundation for me. If I want good coverage that feels natural for everyday, I'll reach for my Marc Jacobs Marvelous Mousse (reviewed here).
I thought it'd be helpful to run through a quick comparison to a few other popular foundations, to help you get an idea of where the Invincible stands.
Revlon ColorStay (for Normal/Oily): Invincible is not as runny and thin, is more creamy, way easier to blend, looks more natural on the skin. Both are not super comfortable to wear, but I think the NYX is slightly more natural-feeling.
Laura Mercier Silk Creme: Invincible is more mattifying, more long-wearing, less natural looking and feeling on the skin, and is slightly harder to blend.
Marc Jacobs Marvelous Mousse (reviewed here): Invincible is longer-wearing, much more mattifying, less comfortable on the skin, and looks less natural.
MAKE UP FOR EVER Matt Velvet Plus: Invincible has better coverage, is actually more long-wearing, is creamier (not as liquid) and holds up better.
Hourglass Immaculate Liquid Powder: Invincible's coloring isn't nearly as orange, it looks slightly less natural, they're about the same in terms of mattifying, and Invincible is slightly less comfortable to wear. *Hourglass also oxidizes on me, but Invincible doesn't.
Estee Lauder Double Wear Light: Invincible has higher coverage, blends a bit easier, is more mattifying, and long-wearing and looks slightly less natural. *Double Wear oxidizes on me, but Invincible doesn't.
NYX is a solid makeup line across the board, but this foundation puts it into a whole 'nother ball park for me.
I think another trip to Ulta is in order!