|Left: Goody Tangle Fix, Right: Tangle Teezer|
Given its popularity and success, it was really only a matter of time before a knockoff came out.
Meet the Goody Tangle Fix, a new part of the company's range that you can pick up for $8 at your local drugstore. Between its name and basic design, it couldn't be more obvious that it's a Tangle Teezer wannabe.
But the imitation is not exactly successful.
At first glance, the two brushes are extremely similar. Coloring aside, both have a mixture of longer and shorter plastic bristles and a smooth, curvy shape. In terms of basic design, the Tangle Teezer is the clear winner here, as its shape is ergonomically designed and fits very comfortably in the hand. The Tangle Fix looks like it was curved for purely aesthetic purposes, as it's somewhat awkward to hold.
Both are incredibly lightweight (no doubt made out of hollowed plastic), but it's the differences in bristles that ultimately make these two brushes different. The Tangle Teezer's bristles are longer, and though it's only slightly so, it makes a difference when you're trying to brush through thick hair. Though it's dizzying to work out, the Teezer has a clear pattern of long and short bristles intermixed, with an interchanging row of each going horizontally and vertically. The Tangle Fix mimics that pattern, but for some reason, throws in a few rows of middle-length bristles down the center of the brush. The Tangle Teezer's bristles are also a bit blunted over so they don't scratch the scalp, whereas the Fix's bristles end in a point and feel sharp against the head.
I know it sounds like I'm nitpicking, but the Tangle Fix doesn't perform as well as the Tangle Teezer, and the bristles are the reason(s) why. Using Goody's version always means more pain and having to go over my hair with a few more strokes to make sure all the tangles are out. With the Tangle Teezer, there might be the odd cringeworthy knot here or there, but it brushes through in a stroke or two, and I can go from root to tip with ease.
If the ultimate goal of these brushes is to detangle the hair as quickly and painlessly as possible, then the Tangle Teezer is the clear winner. The Goody Tangle Fix still detangles my hair, but it doesn't do it in a particularly comfortable way--it lacks all the finesse of the original product. Plus, the extra strokes involved probably mean more tugging on (and potentially damaging) my hair.
I'd like to just compare product to product, but of course, accessibility and price are factors here as well. The Tangle Teezer has to be ordered online if you live outside of the UK, and the cheapest I've found it is on FeelUnique, for $17 with free delivery. (Update: a lovely reader commented that you can actually get the Teezers at Sally's Beauty Supply and Urban Outfitters, so you might not need to go the online route).
If you don't have particularly tangly hair and just want to try a new kind of hairbrush, the Goody Tangle Fix could do just fine. But a hairbrush is something you'll be using regularly, and especially if you have unruly hair, it should be something that does the job well. I say spring for the extra nine dollars and get a brush that does something special, instead of saving a few bucks for an unworthy imitation.
Nice try, Goody, but you've only proven that the knockoff will never be as good as the original!