(Totally Not) Worth Every Penny: Nexxus Youth Renewal Dry Shampoo

Monday, April 8, 2013

Sorry for the spoiler in the title, but I'm too frustrated with this product to play coy.

If you're at all familiar with my blog, you'll know that I'm something of a dry shampoo fanatic. I use it every other day to hide my unsightly greasy roots, and am never without at least four cans of the stuff. I did a whole post reviewing all the drugstore dry shampoos, so every time a drugstore brand comes out with a new one, I feel compelled to try it.

I had heard about Nexxus's dry shampoo for a while (just casually mentioned on a few beauty websites) before I was actually able to find it in stores. When I finally did locate it at a Walgreens, I took one look at the price and thought they surely must have been joking.

This can of dry shampoo is $18. ($17.99, really, but with tax it's nearly $20, so calling it $18 is generous, if you ask me). I know Nexxus isn't quite a drugstore haircare brand the same way Dove or Batiste is--in fact, their company slogan is "Salon Haircare," but I still regard them as a drugstore brand. You could make the argument that Redken and Bedhead are sold in drugstores too, while they are not drugstore brands, but Nexxus is also sold in massive sizes at Costco, if you know what I mean. You can find it next to the Garnier Fructis. 

Despite my better judgement (or possibly out of loyalty to my dry shampoo post), I bought it, used it the next day, and promptly started swearing just seconds into application. If you've even skimmed that big dry shampoo post, you'll know that I hate any sort of gritty, powdery texture in my hair--anything that feels like chunky product. In the Mediocre/Worst part of that list, I mention this thick, heavy, gunky consistency a lot of the worst ones had, and this Nexxus one has it too.

When you first spray this, it's almost wet (which is how I knew it would feel terrible), and the nozzle was fussy, so it took me a while to apply the amount of product I needed. I let it sit for a few minutes (a must with dry shampoo--don't ever skip that step!), and went to rub it all through.

It wasn't quite a nightmare, but it was pretty close. My roots were all tangled up and were full of heavy, gunky product, and I could barely get my fingers through the mess to blend the powder through my hair. My hair felt so heavy and comfortable--like wet sand had been poured through my roots--and it took me a good while to get the whiteness of the powder blended out. It also smells uncomfortably sickly-sweet of burnt sugar, along the lines of Aquolina's shudder-inducing Pink Sugar perfume. 

Its one (and I mean one) redeeming quality is that it does, in fact, make my hair look clean. Some dry shampoos with this horrendous texture make my hair look even dirtier, but this one didn't. It was uncomfortable as all hell to feel during the day, so to minimize that I just pulled it into a ponytail. But the next day I overslept and didn't have time to wash it out, and much to my surprise, my hair still looked somewhat clean.

I can only conclude that something in this product's chunkiness and heavy texture allow for it to fake the look of clean hair longer than the average dry shampoo. Of course, the fact that my hair stayed in the ponytail is also a contributing factor, as keeping your hair up minimizes the look of greasiness. 

It's nice to know I can go two days with this stuff, but I don't typically like to go that long without washing my hair, and it's just not worth the discomfort. Even if you can put up with that kind of feeling in your hair, the texture of this product doesn't allow for any real hairstyling because your roots become so stiff. 

Bottom line: The product is bad on its own, but it's downright ridiculous with the price. I understand that Nexxus, as part of touting itself as a salon brand, has higher prices than drugstore companies, but $18 is borderline obscene. They might justify it with all their special "youth renewal" ingredients, but the first 6-8 ingredients listed are very similar to that of other dry shampoos. No matter how they spin it, $18 for powder in an aerosol spray from their company is absurd--especially when the powder is as lousy as it is. 

This is one of those "wasted" products, as the texture is so uncomfortable that I can't make myself use it, and of course, I've just gone and burned $20 on buying it.

I think it's safe to say that Nexxus is on my sh*t list. 

Sorry to start off your week with something negative.

The pleasantries will come later this week!

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