1. It contains solidly pigmented, neutral and wearable eyeshadows.
2. It is $5.
3. It's limited edition.
Run to your drugstores, people, run!
For those of you who are less easily excited, meet Wet n' Wild's limited edition spring palette, Nude Awakening. This is clearly their response to the Urban Decay Naked palette, but obviously they're not calling it that. You might know by now that I don't typically wear eyeshadow (just a Maybelline Color Tattoo for everyday), so I don't own things like the Urban Decay Naked palette. Sorry folks, but my blog isn't the place for side-by-side comparison swatches--you might've noticed by now.
What I can tell you is that while Urban Decay's naked set might have the benefit of being the "first" of its kind, Wet n' Wild absolutely wins for convenience. Nude Awakening is a fairly small eyeshadow palette, and you still get such huge chunks of eyeshadow. It's only slightly larger than the palm of my hand, and while it only contains two thirds of the number of eyeshadows the Naked palette has (eight as opposed to twelve), I still feel like I have all the shades I need.
If you're into more elaborate eyeshadow looks, you may prefer the number of options larger palettes provide, but when it comes to convenience and travel (not to mention value!), Nude Awakening just can't be beat. Personally, this would be an everyday palette for me, with the left side being a daytime look, and the darker colors more suited to night. My favorite of the set is actually potentially the most boring, the third color down on the left. That matte brown crease shade is the absolute perfect color to be matte--meaning that if I had to pick a matte color to have, that would be it. It's a perfect crease-defining color and it goes really well with all the shades on the left side.
Don't get me wrong, the right side is beautiful too, but as someone with small eyes that are easily overwhelmed by darker colors, I'll probably only use them as liners. I'm more of a left side kind of girl, and the first three colors on that side create the most natural, flattering eyeshadow look. I'll try to get a picture up soon!
|My excellent lighting skills|
I love Wet n' Wild's eyeshadow formula, but while these aren't quite as creamy as the brand's standard, they're still very good. If you have any experience with their formulation, you'll know not to pick up color too aggressively. The powders are very soft and finely-milled which makes them both easy to work with and more prone to getting beaten up. It's also very easy to pick up significantly more product than you need, so give the brush a good tap before applying the color.
Ultimately, this palette is an excellent example of what good drugstore makeup should be: (very) inexpensive, accessible and easy. Nude Awakening has the kind of versatility that manages to take all the guesswork out of makeup (no frantically figuring out what shadows to wear) while being suitable for every occassion. Pop it into your purse for mid-day touchups, toss it into your weekend bag--this palette won't lead you astray.
In case I haven't completely sold you on this yet, remember: it has a price tag that's near identical to my daily Starbucks habit.
Get them while you can--I'm not anticipating these hanging around the shelves for very long.
Wednesday's post will be on the new Maybelline Makeup Removing Lotion, as I'm in a Cheapie but Goodie kind of mood.