Gimmicky or Actually Good?: Suave Dry Conditioner

Tuesday, September 11, 2012

As with most of these seemingly unique and outlandish products, the gimmick factor here is all in the marketing. "Dry conditioner" will undoubtedly raise a few eyebrows (mine were around my hairline when I first saw the can) but the product itself isn't all that unusual--in fact, it may even be familiar to some.

I didn't really have any expectations of a spray-on dry conditioner--in fact, I was just hoping it wouldn't gunk up my hair too much--but the results were better than I had hoped. The canister sprays out a very fine mist of what feels like extremely dry oil. That sounds like an oxymoron, I know, but if you saw my post on hair oil mists, you'll know how common this type of hair product is these days. Basically, it's all the smoothing of a serum with the hydration of an oil through an aerosol for as light or heavy of an application as you want. I prefer them for "finishing purposes"--either a slight mist over freshly curled locks or a touch sprayed into my hands and run over flat-ironed hair. But I'd never once thought they could qualify as a "dry conditioner." 

Apparently someone on Suave's marketing team is a bit of a creative genius, though, as I suppose for someone with fine or thin hair, this could do what a regular conditioner does. The dry oil mists I've previously talked about lean more towards frizz-fighting than towards hydration, and this one definitely follows that pattern. (You can tell because the product gets absorbed and almost dissipates really quickly). If we're comparing proper shower conditioner and this dry stuff--yes, they both provide smoothing, hydration and shine. But in some sense you can't compare them because they are such fundamentally different things--how many people compare dry shampoo to their regular in-shower shampoo?

Suave runs on the assumption that this would be used between washes, as you would with (the far more useful) dry shampoo. But I just don't understand how anyone, if they felt their hair needed moisture, would turn to this product. Again, it feels like too much of a light "finisher"--something to add shine to styled hair--to really be considered a conditioner. There are a million other hair products on the market that could qualify as "dry" or at least "out-of-shower" conditioners better than this could (like any nourishing/hydrating leave-in cream or detangler). I know when my day-old hair is dry, I'll reach for a normal hair oil (Bumble and Bumble and the Macadamia one are my favorites) to really give it that boost of hydration, as this would never cut it for me.

However, if you have fine hair, this might be enough moisture for you (provided your hair isn't particularly dry or damaged). Again, it's far from the best conditioning agent available, but it can still get the job done if your hair is on the thin side. If you're spray-happy like myself, I'd recommend spraying it into your hands first and then going through your hair, as this can quickly create a greasy look if you're not careful. 

I'm glad the can was only $3 as I don't really get much use out of it. It may be worth picking up if you don't own any other dry oil mist or all-over finishing product, but as I do, this doesn't see much love.

And in case you were wondering, I'm not in love with the Suave dry shampoo, either. Read my review of it here!

Appreciate the attempted innovation, Suave, but perhaps you're better off sticking to "wet" products!

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