Gimmicky or Actually Good?: Goody Quik Style Brush

Monday, May 28, 2012

Roughly $14 at your local drugstore
This brush is unlike anything I'd ever seen, so I knew I had to give it a try. If you're not familiar with it, this paddle brush is chock full of terry-cloth towel bits to absorb moisture and allow hair to dry faster. The brush is interesting not only because it's innovative, but also because it blatantly defies the "don't brush wet hair" rule. 

I've been using it for quite a while and can definitely say that it does what it's intended for. I like to use this when my hair is no longer dripping wet, but not quite damp either. That strange between stage takes longest for my hair and it's annoying to wait for since I start applying product and styling when my hair is damp.

Before I do any brushing, though, I go through my hair with a wide-toothed comb like you're supposed to do when locks are wet. Which brings me to the whole "brushing wet hair" issue. I'm obviously not a professional hairdresser, but my theory is that it's brushing knotty hair that's bad because that's what pulls and stretches the vulnerable wet strands. Brushing wet, but already combed hair is fine (I think?) which is why I use the wide-toothed comb to get out any tangles first. In any case, as long as I've combed first, brushing my wet hair doesn't seem to tug on the strands or cause any damage. 

The results you'll get with this brush aren't exactly instantaneous, but definitely noticeable. When I brush through my "not dripping, but not damp" hair, it feels a little less wet, but the amount of time it takes to dry from that point is definitely lessened. If you feel the cloth bits after brushing once or twice, you can tell that they're almost saturated with water, so there's no question that this strange brush does what it's meant to.

Goody is also aware that festering moisture leads to bacteria and all sorts of unwelcome germs, which is why the bottom of the brush is perforated, to allow for air circulation and the towel bits to dry quickly (also making the brush incredibly light). I've found that when I use it before bed, the terry cloth is perfectly dry in the morning. Those little pieces get smushed easily, but a few upside-down taps restores their shape, (not that their form affects their function). 

My issue is whether or not it does enough. I have naturally dry hair meaning it doesn't retain moisture, so obviously it air-dries very quickly. But if your hair is thick or takes a while to naturally dry, I don't think this will cut it for you. If that's your problem, I'd say a Turbie Twist or something along those lines would better suit your needs. 

If you saw this at your drugstore and wondered if it works, the short answer is that it does. But the difference it makes isn't enormous, and while the concept behind the brush is definitely interesting, it's more trouble than it's worth. Having to use a comb and then the brush isn't really saving you any time, and the amount of water the brush absorbs is nothing you couldn't get out by blotting with a towel. 

I know Goody has a comb part of the Quik Style (really? they had to leave out the c?) line as well, but I can't possibly imagine how a plastic comb could help remove water, so I'll be skipping over that.

Fashion type post coming up!

Have a great week!

1 comment :

  1. I'm glad you reviewed this brush! Thank you. I am a professional hairstylist so after seeing your review I would not purchase this brush for one main reason. It cannot be sanitized in accordance with our state law. Aside from that I recommend professional hair products. There are many fantastic hair products that help reduce drying time. I've used several including Paul Mitchell's Fast Form. I've also heard that Kenra Platinum Blow-Dry Spray is a good choice. Ask your stylist what she can recommend. Thanks again!