It's packaged like an (overpriced and sticky) Stila lip glaze--twist the back and the concealer comes out through the brush tip. Twist-ups aren't the best for impatient people like myself, but a brush applicator is probably my favorite for moisturizing under-eye concealers like this one.
The coloring on these run very yellow (and I'm Asian!) which is a bit illogical since pink toned concealers are better for disguising under-eye circles. There also doesn't seem to be a lot of variation within the shades, as I have both Nude and Ivory and the difference between the two is minimal. In fact, when I tried Nude after discovering that Ivory was too light, I thought I had accidentally bought another Ivory shade.
I've actually been using this concealer for over a month now and it's taken me so long to review because it took me a while to get the hang of applying it. I know that sounds ridiculous, but this product is unlike my usual under-eye concealers in that you need to apply more for proper coverage. My favorite concealer is Rimmel Match Perfection (post) and with that you really only need a little--something I've found to be very typical of concealers.
With the Maybelline Dream Lumi, however, I have to apply it all over the dark area and then gently tap it in. Blending sheers it out too much, so it's really about laying the product down and then working with it as little as possible. That being said, the result does have good coverage and definitely does a lot for brightening the under-eye area. (Though this also works well to add some light and lift to darker corners around the mouth).
For comparison, again, it's less pigmented than Rimmel Match Perfection, more moisturizing than Revlon PhotoReady and more yellow and saturated than the Garnier Anti-Dark Circle Eye Roller (post). I've also noticed that this one doesn't seem to wear as well on longer days. It's probably nothing noticeable for maybe 5 or 6 hours, but after that, it looks worn and a little run down--and I always set my concealer with powder.
Overall, I don't love this because it really doesn't compare with my beloved Rimmel Match Perfection, but it's still a good option. Even if you already have an under-eye concealer you like, this product would be terrific to keep in your desk or purse as a touch-up, especially if you're prone to eyeliner/mascara smudging.
Either a post on the Maybelline liners or an Unfinished Business will be up next!
P.S. Samples of Chanel Perfection Lumiere with their InStyle ad?! Genius marketing! Don't mind if I do!
Have a lovely weekend!